Your Dry Eye January Guide - Flipbook - Page 8
High Impact Ideas
Want a bigger impact? These take more planning but deliver
real results for patients and your practice:
Host a Dry Eye
Open Day
Why not host your own Dry Eye
Discovery Day (or half-day)?
Showcase your expertise.
Don’t just talk about dry eyes,
demonstrate solutions. Host mini
checks and demo your technology
and dry eye product range.
Become a Community
Dry Eye Champion
If there’s a large employer nearby, offer to
host a “Lunch & Learn” session on dry eye
in the workplace. You’ll raise awareness,
help staff understand how to protect their
eyes, and position your practice as the local
go-to expert. It’s a great way to attract new
patients while building your reputation in
the community.
