Your Dry Eye January Guide - Flipbook - Page 7
Rally Your Team
Make Dreye January ® a team effort. Appoint a campaign champion to keep everyone
on track and ensure nothing gets lost in the day-to-day. Start with a quick team huddle –
hand out badges, share the plan, and agree on one clear message:
“This month is Dreye January ®. Take our quick questionnaire to see if you have
symptoms we can help with.”
When everyone is aligned, conversations feel natural, and patients feel supported.
Build Dreye January ® into every patient visit
Make questionnaires part of the patient experience. Ask every patient to complete one
while they wait for their eye exam. This puts dry eye on their radar and gives them a
natural reason to talk about how their eyes feel. (If you want to make it even more fun,
check-out the Dry Eye BINGO card!)
Collect all completed questionnaires and enter them into a prize draw. Possible prizes
could be:
• A complimentary dry eye assessment
• A tailored treatment pack matched to
the winner’s needs
Not only does this create excitement
in-practice, but the data also helps you
identify patients for more personalised
follow-up once the campaign ends.
Simple, engaging, and effective awareness
that you can turn into action.
Offer a Dry Eye
January Discount
Consider offering new patients a
discounted initial consultation, bundle
on lid hygiene products or free 5 minute
assessment. Use this to showcase your
newest technology, services or products
and encourage new patients to take
advantage.
