Your Dry Eye January Guide - Flipbook - Page 6
Let’s get Started!
Getting involved is easier than you think. Any of these ideas
will make an impact this Dreye January ® – the more you do
the bigger the impact.
Create a Practice Display
Show you’re part of Dreye January ®
by using window displays, posters,
and door signage to catch attention.
Turn waiting time into learning time
with handy leaßets.
Go even further – set up a mini
Dry Eye Zone in the practice.
Showcase treatments. Offer quick
questionnaires. Inspire patients to act.
Commuinicate with Patients
The hard work is done. The materials are ready. All you need to do is share them!
• Slip a ßyer into reminder letters or use a ready-to-go template.
• Send a warm New Year email highlighting dry eye symptoms and inviting patients to
engage with your practice to discuss.
• Add a banner or article to your website. Pick the one that suits your own style.
• Post our ready-made social content to spread the word quickly.
• Invite patients to our free expert-led webinars where they’ll learn why dry eye
happens, what treatments work, and how lifestyle changes help.
Quick wins. Maximum impact. Simple steps to keep your practice front of mind and
show patients you’re here to help.
