Your Dry Eye January Guide - Flipbook - Page 5
First things Þrst…
Nominate Your Dry Eye January Champion
Every successful campaign needs a leader. By nominating a Dry Eye January Champion
within your practice, you empower one team member to take ownership of bringing the
campaign to life, ensuring everyone stays engaged and your patients stay informed.
Your Champion will be the go-to person for all things Dry Eye January. Their role is to make
sure the campaign runs smoothly, looks great, and reaches patients in meaningful ways.
What Your Champion Can Do
The hard work is done. The materials are ready.
All you need to do is share them!
• Make sure campaign materials like questionnaires,
bingo cards, and posters are visible and ready to use.
• Encourage team members to wear their badges
and start conversations with patients about dry eye.
• Create eye-catching displays in the waiting area to
draw attention to Dry Eye January.
• Share campaign content across your social media
channels and website, spreading awareness to
your local community.
• Remind patients that help is available – encouraging
anyone with symptoms to book a dry eye assessment.
Why It Matters
Having a Champion in place helps turn awareness into action. They’ll keep momentum
going throughout January, spark conversations, and ensure your practice gets the most
from the campaign.
Even small, consistent efforts can have a big impact - from one conversation that helps a
patient Þnally Þnd relief, to a simple post that inspires someone to seek care.
Tip for Practice Owners
Choose someone enthusiastic, organised, and conÞdent talking to patients. This doesn’t
have to be the most senior team member - often your most passionate communicator
will make the best Champion.
Give them time and encouragement to lead the way, and watch your practice become a
standout voice for Dry Eye awareness this January.
