Your Dry Eye January Guide - Flipbook - Page 2
Welcome to Dreye January ® 2026
Led by Positive Impact, this nationwide campaign shines a light on one of eye care’s most
common yet overlooked conditions: dry eye disease.
Our goal is simple – to empower independent opticians like you to spark conversations,
raise awareness, and give patients the knowledge and conÞdence to seek care. We know
practice life is busy, which is why we’ve created ready-to-use assets to make things easier.
But remember, the most valuable asset is already in place: you and your team.
Last year, practices of every size got involved. Some started with posters, leaßets and
social media posts, others ran open days and patient events. Whether this is your Þrst
time, or you’re back for more, you’re part of a growing movement helping patients
recognise symptoms and take action.
There’s never been a better moment to put dry eye in focus and make a real
difference for your patients.
Maxine Green
Founder, Positive Impact
Why get involved?
Dreye January ® isn’t just another campaign; it’s your chance to enhance patient care
and show your community you’re the go-to experts. Here’s what you’ll gain:
● Grow awareness – Stand out as the local leader in dry eye care.
● Support patients – Give people the knowledge (and conÞdence) to seek help.
● Save time – With our ready-made toolkit, everything is done for you.
● Boost visibility – Your practice will be featured on the Dry Eye Zone® website,
guiding patients straight to your door.
● Stay ßexible – Whether you dip a toe in or go all-in, every step makes a difference.
If you’re interested in Þnding out more or registering to participate, call us on
01424 851375 or email sales@positiveimpact.co.uk
