Your Dry Eye January Guide - Flipbook - Page 12
Case Study: How The Optical
People Turned Dreye January ®
Into a Community Event
Last January, The Optical People hosted their Þrst
Dreye January ® event and the response exceeded
every expectation.
A community of people living with dry eye
symptoms came together, both diagnosed and
undiagnosed, eager to learn more about their
condition and discover products and services they
hadn’t been able to Þnd elsewhere.
It was an experience that not only raised
awareness of dry eye but also helped build
stronger connections within the local community.
“It was extremely rewarding to host an event that brought
awareness to dry eye in a way we don’t think had been done before. It’s a brilliant
service to provide to the community and as specialists, we’re best placed to do it.”
Jackie Pugh, Director and Independent Prescribing Optometrist
Case Study: How Elliott &
Heath Opticians Sparked
New Patient Conversations
with Dreye January ®
Dreye January ® last year was a fantastic
experience for Elliott & Heath Opticians.
The campaign made it easy to get involved
– with ready-made marketing materials that
helped the team promote both in-practice
and online.
Their window posters caught people’s attention and opened the door to new
conversations about dry eye. Many patients, both new and existing, felt encouraged to
ask questions, share their symptoms, and learn more about the condition.
“It really helped us engage people who might not otherwise have spoken up about their
dry eye. The resources made it so simple to run and the results spoke for themselves.”
Beth Ralph, Optician and Independent Practice Owner
If you’ve been considering running your own event, this
is your sign. Dreye January ® is the perfect opportunity
to start conversations, showcase your expertise, and
make a lasting impact for those living with dry eye.
